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How advertisement plays a vital role in popularizing the rummy game

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According to the latest study in the digital advertisement market, the online gaming industry is spending the highest. It’s really astounding games which were played mainly for fun progress into something bigger. Among the online gaming companies, rummy is the maximum contributor.

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If you have questions have to how and rummy of all card games, spends the most in the advertisements, then you must check the revenue of the online rummy industry. The online rummy industry is currently estimated at Rs. 2000 crore. It has been growing at an astounding rate of 40% over the past few years. Lots of gamers ventured into the rummy territory within the past few years.

Online Rummy revenue

The revenue of the online rummy industry is expected to hit Rs. 4500 crore by 2021. As smartphones continue to grow in number, it directly impacts the growth of the Online rummy Industry. The easier people get access to smartphones, the more are the chances to snap them into the online rummy territory.

People look up to online games, not just as a hobby anymore. Research indicates the positive effects of playing online games and most importantly, it is rewarding. Of all the games which give the player earning opportunity, the best and the easiest game which gives you a fair chance to win real money is classic rummy. Being a skill game that requires much critical and analytical thinking, the rummy game has won several hearts over the years. With the online rummy ecosystem, the game’s popularity has spiraled to never before levels.

To earn new players, rummy companies have to shell out more in an advertisement. By advertising, we mean spreading awareness about the game, getting people educated about rummy rules and other concepts related to the rummy games. Most companies shell out a significant portion of their revenue to an advertisement.

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According to research rummy companies invested over Rs. 500 crores on Marketing and advertisements. Sites like Deccan Rummy are actively promoting their products in social media with paid ads.

The fact that South Indian players dominate the rummy market is well established. Players from Tamil Nadu, Andhra, and Karnataka form the bulk of the user base. Companies are focussing mainly on Northern Markets like Punjab, Uttar Pradesh, where the awareness of the game is low. The branding exercise in these markets goes from educating the masses about the 13 card rummy games to building a brand name.

Social Media channels like Facebook, Instagram, and Twitter along with Youtube and videos On the OTT platform, are part of. Industry experts predict that there could be a 30-40% rise increase in the spending of these online rummy platforms to increase their market share. Certain companies are also roping in celebrities as their brand ambassadors. As always, giveaways continue to play a major role in competing trying to out beat others in terms of offers.

It’s a win-win situation for a budding rummy player. If you are someone who’s looking to make a fortune playing rummy online, you can’t get a better time than the present time! 

6 things you must follow before starting to play real money online games

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One of the main reasons people flock en masse to online gaming sites apart from seeking entertainment is the potential to earn money online. Games like Classic Rummy online, Texas Holdem Poker online have a reputation of being a money-spinner for the players. There are numerous sites offering various card games in the market. Users have to exercise a lot of caution and judgment in selecting the best sites as there are plenty of fake sites as well. It’s good to have a checklist before signing up and starting to deposit in an online gaming site. No matter whether you are playing in a site or a mobile app, there are a checklist of things you have to follow;

1. App Permission

Whenever you are giving permissions for application to function in your phone, make sure you give only necessary permissions required for the functionality of the app. Do not give any unnecessary permissions. Follow it as a thumb rule whenever you are installing any gaming app. Aside from clogging the memory, installing apps from unknown sources could also steal your confidential information.

2. Payment Safety

As you want to play cash games, it is vital that you choose the site with the safest payment system in place. You should be looking for online gaming sites that offer maximum payment methods. Debit and credit cards, e-wallets, and net banking are a must. Usually, all financial transactions will be performed over a secured network that is supported by 128-bit encryption. With SSL all your transactions are secured.

3. The reputation of the website

Obviously you want to play on a website that is renowned for its safety and security. If you are playing in an online rummy or a poker site, check if the site is licensed. Read the reviews available on the internet about the website. There will always be some negative reviews for every website on the internet. But if the reviews are overwhelmingly negative for a particular website, then you must stay away from the site.

4. Level of Competition

Another important factor is the level of competition that you will face in the gaming room. The lower it is, the higher are your chances. However, you cannot get a guarantee that you will competitors at your experience level all the time. At times, you may find weak players and at times the field will be filled with strong players. You should be careful and select the tables where the competition is weak. As you start playing more frequently you will get an idea about it.

5. Promotions and Benefits

One of the best result for the customers because of the fierce competition between the online gaming operators is the huge offers and promotions.
You should explore various offers available on the sites and find the one which is the most profitable to you. For instance, sites like Deccan Rummy offer the highest welcome bonus for rummy players in India.

6. Customer Service

Sometimes you would require assistance while being in a gaming site, that is when you usually contact the support team.

Choose the site which has the best support process. Ideally, good gaming sites have multi-channel support – Chat, Phone, and email. Obviously, the thing you need to check is how trained and capable is the support team. You can get an idea of it by reading the website reviews on neutral sites. If the site responds to criticism and takes steps to resolve a query from a dissatisfied customer, it is safe to assume that the customer support in that site is serious.

Narrowing your search enforcing these criteria would help you whittle away unwanted sites and get to the most reliable sites.

How Strategy games are dominating the Indian gaming market

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Games have always been No 1 source of entertainment for India for several decades. We have grown up on a staple of games like Ludo, Chess, Rummy, and other card games for decades. No Indian festival or any kind of family gathering is complete without games. Also, the weekends never end without some outdoor game action like cricket, gully, and football. We can always play these games over and over again, and we will never get bored of these games.

Strategy games

What ties these diverse sets of games is the passion for the game, the physical and mental effort that this game requires and most importantly the will to win. Smartphones have invaded every aspect of your life – games are no exception. With the advent of the internet, the gaming industry has become a behemoth and is registering staggering growth rates giving other entertainment industries a run for their money.

According to a Nasscom report, India’s mobile games market is expected to touch $ 1 Billion by 2020 with 628 million active users. This is an astronomical increase from the last-known figure of $290 million in 2016. Globally, India ranks first among the countries that see the maximum download of games. The growth can also be seen in the rising number of game development companies which went up to 250 this year from a mere 25 in 2012. That’s a 10 fold increase. According to a KPMG report, at least 100 companies would emerge in the next 3 or 4 years specializing in core game development in India.

Current Gaming Trends

Types of Games

While western gamers excel in role-play games, Indians prefer to play strategy, puzzle, and card games. Games like 13 card Classic Rummy are growing steadily in popularity as well as in terms of the number of players. According to a study by App Annie, rummy game download is the most downloaded game among strategy games. Also, fantasy sports like fantasy cricket are catching up with traditional card games in terms of download. With the growing popularity of these games, Google has contributed its share by relaxing the rules for real money games.

Localized Content

Despite the international games dominating the Indian gaming scene (PubG, Fortnite, Clash of Clans), in the action/adventure genre, there is a growing demand for localized content. Games like Baahubali which cashed in on the popularity of the film saw huge downloads. With the earlier infrastructure restrictions addressed, gaming companies are focussing on creating localized content. We can expect games with localized content to rule this segment in a few years time

Cash Games

A few years ago, games were just played as entertainment. Games like Indian rummy redefined the entertainment industry with their exceptional offerings. Now a lot of players are taking to playing games as a profession with lucrative deals on offer. The biggest roadblock to the gaming industry that people wouldn’t pay for games has been shattered thanks to games like Rummy and Poker.

Strategy games

The key element in Strategy games is that you get better while playing it continuously. Strategy games require your utmost concentration and focus and application of your logical and analytical skills. What makes strategy games click is that the element of skills completely dominates the element of chance, thereby giving every player an opportunity to win. People do love challenges and that’s exactly what these games offer. Strategy games like Indian rummy and poker are registering more downloads than other games. Also, these industries are growing at a healthy rate of 30%

Another thing working in favor of strategy games is that most of them have simple rules that easy to learn and the games do not require much time.

The gaming sector is clearly growing big as a business and in number. With the further influx of technology, we can expect the sector to become more robust and edgy.

Skill-based games dominate the Indian gaming scene

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Among all the Industries in India, Online gaming industry has been registering an enviable growth rate. The sheer number of online gaming companies that have popped up in the recent past indicates the popularity of online gaming enjoys among the Indian public. The increased adoption of smartphones and reduced data prices have contributed their fair share to the rising popularity of online games. People have turned their attention from arcade and action games to skill-based games and fantasy sports.

skill based games

As India is a country that does not sufficiently have land-based casinos to support its massive population, online casinos have come as a blessing in disguise. Avid gamers who were deprived of the fun of land-based casinos will now be able to enjoy online casino games any time.

Lots of internationally renowned casinos and poker sites have started their operations here. The rules of India are really ambiguous with the term skill having different interpretations in different states. Skill-based card games like Poker, Online rummy are accepted in most of the states barring states like Telangana, Odisha, and Assam, which prohibit games. Because of the rule, most poker and online rummy sites do not offer their services to players residing there.

The opportunity to cash out big at minimal risk is probably the main reason for the immense popularity of online card games.

The popularity of skill-based games

Indians have a reputation for being penny-pinching when it comes to investing in kinds of stuff like games. The advent of online card games like rummy, poker changed the landscape of the Indian gaming scene completely. Though the games can be downloaded for free under free to play (FTP) model, there is an option of in-app purchase which helps the players to make purchases inside the app. A lot of card gamers start off playing free card games and move on to games involving cash.

Smartphone

One of the main reasons for the online gaming segment to create huge inroads into the Indian industry is the proliferation of smartphones. The current number of Smartphone users is estimated at 543 million and the numbers are all set to hit staggering amounts in the forthcoming years as more and more smartphone makers have arrived in the Indian market. Players can now get on-the-go experience.

Whether it’s a movie or a quick card game like rummy, users primarily use their mobile devices to play the game. The increased smartphone usage means that users primarily seek entertainment in their hand-held devices. Users need to rely on consoles, TVs for entertainment; a single mobile app can fulfill all their entertainment requirements. Online rummy and poker gaming companies successfully harnessed this demand and have come up by coming up with mobile apps for gaming.

Number of gamers

Mobile gaming certainly plays a big role in the smartphone usage of the common man. An average gamer spends 4-5 hours a week playing their favorite game. On the other hand, an avid gamer is more likely to spend close 15 hours a week in their favorite game. From 2016-18, the number of game downloads from PlayStore and AppStore have doubled. Contrary to the popular perception that online gaming is a man’s’ territory, lots of females are jumping into the online gaming bandwagon.

Conclusion

Given the Indians penchant for skill-based games and the rate at which they are joining the platform, online card games like 13 Card Indian Rummy and Poker are set to grow by 50% to 100%. According to a report by KPMG and Google, the online rummy industry’s revenue is set to touch $1 Billion overtaking some of the well-known industries. The options available to the users these days are basically endless. The industry will continue to become a bulwark giving stiff competition to other industries.